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Pricing Erosion: Definition, Causes, and How to Avoid It

Pricing Erosion: Definition, Causes, and How to Avoid It

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. While this may be a good thing for consumers, it is detrimental to most of the brands involved,...

How to Stop Unauthorized Sellers on Amazon

How to Stop Unauthorized Sellers on Amazon

In the dynamic landscape of online marketplaces, challenges to maintaining equitable competition and brand integrity are ever-present. Unauthorized selling on platforms such as Amazon has emerged as a significant concern, rewarding unscrupulous diverters and resellers...

What is a MAP Policy and Why It’s Important for Brands (+ FAQs)

What is a MAP Policy and Why It’s Important for Brands (+ FAQs)

Introduction In the world of retail, stores that get the highest sales with the highest profit margins are the ones regarded as successful. To reach that achievement, an organization’s sales and marketing department must employ a variety of strategies to attract as...

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