Author: Andrew

MAP Policy Tips for Sporting Goods Brands

MAP Policy Tips for Sporting Goods Brands

People have grown comfortable buying most consumer products online. But for sporting goods—high-end scuba gear, golf clubs, bicycles, firearms, etc.—consumers still want to touch and examine these items before they buy. Which is why your MAP policy should protect your all-important brick-and-mortar retailers.

IP Protection for Brands: 5 Steps You Should Be Taking

IP Protection for Brands: 5 Steps You Should Be Taking

Amazon is so vast that sellers find it both easy and lucrative to list products at prices that violate the brands’ Minimum Advertised Price (MAP) policies.Worse, Amazon itself often makes the situation worse for brands. Here are a few ways Amazon lets brands down on MAP pricing, and what you can do about it.

MAP Pricing Tips for Automotive Brands

MAP Pricing Tips for Automotive Brands

Amazon is so vast that sellers find it both easy and lucrative to list products at prices that violate the brands’ Minimum Advertised Price (MAP) policies.Worse, Amazon itself often makes the situation worse for brands. Here are a few ways Amazon lets brands down on MAP pricing, and what you can do about it.

What’s the Impact of Amazon on Your Brand?

What’s the Impact of Amazon on Your Brand?

The open, highly competitive nature of the Amazon marketplace creates many risks for brands. In this post, we’ll discuss some of the biggest threats to your brand on Amazon, and what you can do about them.

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