The open, highly competitive nature of the Amazon marketplace creates many risks for brands. In this post, we’ll discuss some of the biggest threats to your brand on Amazon, and what you can do about them.
Author: [email protected]
Here’s one of the less-discussed risks that brands face when their resellers list their products on Amazon—and how you can protect your brand.
Amazon is so vast that sellers find it both easy and lucrative to list products at prices that violate the brands’ Minimum Advertised Price (MAP) policies.Worse, Amazon itself often makes the situation worse for brands. Here are a few ways Amazon lets brands down on MAP pricing, and what you can do about it.