People have grown comfortable buying most consumer products online. But for sporting goods—high-end scuba gear, golf clubs, bicycles, firearms, etc.—consumers still want to touch and examine these items before they buy. Which is why your MAP policy should protect your all-important brick-and-mortar retailers.
Amazon is so vast that sellers find it both easy and lucrative to list products at prices that violate the brands’ Minimum Advertised Price (MAP) policies.Worse, Amazon itself often makes the situation worse for brands. Here are a few ways Amazon lets brands down on MAP pricing, and what you can do about it.
Amazon is so vast that sellers find it both easy and lucrative to list products at prices that violate the brands’ Minimum Advertised Price (MAP) policies.Worse, Amazon itself often makes the situation worse for brands. Here are a few ways Amazon lets brands down on MAP pricing, and what you can do about it.
Can you legally treat different resellers in your channel differently when it comes to pricing, promotional allowances, or other concessions? The short answer: Yes. The longer answer: It’s a bit complicated. This post will walk you through the dos and don’ts.
Contrary to a common misconception, there is no single person at your company responsible for MAP policy enforcement. It’s actually a shared, companywide responsibility. Here are some tips for getting everyone at your company to help.
A federal court ruling could represent the death knell for unauthorized sellers’ use of the first sale doctrine as a defense for selling brands’ products without their permission. Read the details here!
The open, highly competitive nature of the Amazon marketplace creates many risks for brands. In this post, we’ll discuss some of the biggest threats to your brand on Amazon, and what you can do about them.
Here’s one of the less-discussed risks that brands face when their resellers list their products on Amazon—and how you can protect your brand.
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