Many brands assume the most important metric in their sales channel strategy is the number of retailers selling their products. But today there are dangers in simply building out a resale network as aggressively as possible. Let’s discuss those risks, and how to create a smart channel strategy.
Understanding how antitrust law plays into your MAP policy is so important that we thought it would be worth revisiting here. Take our short quiz.
With the right tools and technologies, retailers can expand their online channels easily, cost-effectively, and without adding to their management and administrative obligations. In this post, we’ll discuss a few tips for using the right technologies to develop a successful online sales strategy.
Whether you’re a brand owner or retailer, you need to be strategic about how you price your products on Amazon. In this article we’ll discuss strategies for maximizing sales, pitfalls to avoid when it comes to MAP compliance on Amazon, and best practices for your Amazon marketplace pricing.
Few companies know what their eCommerce brand is worth. But online shoppers today have an ever-increasing number of choices, and they can instantly comparison shop. That means one of the few remaining ways you can earn those shoppers’ loyalty is by protecting your commerce brand online. Here are some tips.
Most articles about increasing online sales offer advice that is very basic and often obvious: write strong sales copy, offer limited-time discounts, etc. In this article, we’re going to give you some lesser-discussed tips and strategies.
In this article, we’ll discuss demand-based pricing: what it is, how to use it, and whether it’s right for your company.
In this article, we’ll discuss demand-based pricing: what it is, how to use it, and whether it’s right for your company.
In this article, we’ll discuss demand-based pricing: what it is, how to use it, and whether it’s right for your company.
In the hyper-competitive digital era, your brand — the public’s positive emotional reaction to your company — is one of the few assets you have to distinguish your products online. Which means you need the right brand protection technology to safeguard and grow that all-important asset.
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