Retailers violate the MAP pricing policies of consumer electronics products more frequently than almost any other product category. That means as an electronics brand, you face some unique challenges making sure your resale network honors your pricing guidelines. Here are a few strategies to help you.
Author: Andrew Schydlowsky (Trackstreet)
No brand protection strategy can keep your brand 100% safe at all times—especially if you sell through online resale channels. Here are a few harsh realities to keep in mind that can help your team stay vigilant against the many ongoing threats to your brand.
If you’re a firearms manufacturer and you’ve been reluctant to roll out a Minimum Advertised Price (MAP) policy, you’re not alone. In this post, we’ll explain why a MAP policy can be invaluable for gun makers and offer some tips for setting up your policy the right way.
Consumers still want to visit a store to physically evaluate that new guitar, piano, or drum set before buying. As a music brand, your company should consider rolling out a MAP policy to protect your local retail partners, so they can continue carrying your products. This post offers some MAP policy tips.
Distributor noncompliance can often represent far more significant danger to your company than any single retailer’s noncompliance. When you learn distributors aren’t complying with your policies, you’ll need to figure out why it’s happening, and what you can do about it. Keep reading for answers to both questions.
To protect their brands on Amazon, businesses need to avoid allowing too much of the same inventory to be sold there at the same time. This article discusses a few of the risks this can pose, and offers some suggestions for minimizing these risks.
A recent court ruling strengthens the “quality control” and “material difference” exceptions to the first sale doctrine, giving brands a stronger legal position to stop grey market dealers. Here are 3 elements you can build into your products to make it harder for grey marketers to resell them.
An unauthorized Amazon 3P’s listing of your products is not your brand’s real problem. It’s a symptom of the real problem. In this post, we’ll walk through a five-step strategy that you can take to fight back against both the unauthorized seller and the other problem companies in your distribution channel.
This post will walk you through dynamic pricing: what it is, how brands and retailers can benefit from it, and one potential risk this pricing strategy could create for your brand.
If you’re not sure how to earn the executive approval you need for brand protection tools and tech, this post will give you a few tips to help you make the case that implementing an intelligent brand protection strategy can save (and even make) your company far more money than it costs.