When we speak about brand protection at TrackStreet, we’re usually talking about enforcing your Minimum Advertised Price (MAP) policy. But you need additional tools as well. In this post, we’ll discuss a few of the brand protection technologies we believe are the most important to have in your brand’s arsenal.
If retailers are selling your products online, the Fulfillment by Amazon service can improve your brand’s reputation. But there’s a darker side to FBA that could actually be hurting your brand. Here’s what to watch out for, and how to deal with it.
INTRODUCTION: If you’re a manufacturer or brand owner, an unauthorized reseller on Amazon is any third-party retailer who has no official relationship with your company — and no right to buy your products to resell them to customers — but who nevertheless sets up...
In early March, Amazon suddenly and without explanation cancelled orders it had placed to buy products from thousands of wholesalers across a wide range of product categories. Even more troubling for these sellers, Amazon’s order-cancellation emails informed them that...
For brands that struggle with crooks selling counterfeits of their products online, Amazon has just unveiled a new program to help. It’s called Project Zero (named to reflect Amazon’s goal of driving counterfeits down to zero), and it represents the company’s biggest...
In case you haven’t heard, Amazon recently began testing a new type of mobile popup ad, one that should concern any brand or retailer selling at its marketplace. The ads work like this: When a shopper visits a brand’s sales listing or sponsored page on the Amazon...
On March 11, 2019, Amazon confirmed it has ended a longstanding policy that forbids sellers on its marketplace in the US from offering the same products for lower prices on other sites. Amazon didn’t comment on why it removed this rule, which has become known as its...
It’s unfortunate, but we at TrackStreet still see manufacturers and brands making these MAP pricing policy mistakes all the time. Let’s make sure you know to avoid them when drafting and enforcing your MAP policy. 1. Trying to Outsource MAP Pricing Enforcement to...
“What’s more important for us to develop for our products – MAP pricing or MSRP?” “Aren’t MAP pricing and MSRP more or less the same thing?” “Can we have both MSRP and MAP pricing for our products?” We at TrackStreet hear a lot of questions like these from...
