One Big Reason Brands Should Care About MAP Pricing
In this article, we’ll discuss demand-based pricing: what it is, how to use it, and whether it’s right for your company.
Author: Andrew
Retailers: How to Protect Your Company from the Retail Apocalypse
In this article, we’ll discuss demand-based pricing: what it is, how to use it, and whether it’s right for your company.
What is demand-based pricing? And is it a smart pricing strategy for your company?
In this article, we’ll discuss demand-based pricing: what it is, how to use it, and whether it’s right for your company.
Why Is Brand Protection Technology Important for Businesses?
In the hyper-competitive digital era, your brand — the public’s positive emotional reaction to your company — is one of the few assets you have to distinguish your products online. Which means you need the right brand protection technology to safeguard and grow that all-important asset.
MAP Policy Tips for Pet Product Manufacturers
After the dot-com crash, pet products became a symbol for the limitations of eCommerce. Today, though, pet products are a fast-growing segment of online sales, and manufacturers need to protect their brick-and-mortar retailers from unfair pricing online. This post offers tips on your MAP policy.
MAP Policy Tips for Toy Brands
Toys are among the most competitive eCommerce product categories, and one of the fiercest areas of competition online is price. So how can you protect your brand from price erosion, and at the same time safeguard the interests of your most important retailers? Try these MAP policy tips for toy brands.
Resale Price Maintenance: Where is the Line Between “Resale” and “Advertised” Price?
Resale price maintenance: where is the line between resale and advertised price?
How to Stop Online Price Erosion (or at Least Slow it Down)
Online price erosion can become a menace to your resale relationships and your brand’s reputation. Here’s how to deal with it.
Why You Need a Dealer and Distribution Management Portal
When you have disorganized, scattershot channel management, you could be putting your business and brand at risk. Here’s why you need an online dealer management portal.
How is your shipping and delivery experience affecting your brand’s reputation?
Recent data shows that your customers are heavily weighing the delivery experience in their overall impression of your brand. That means you need to be paying close attention to how your resellers are handling the shipping process of your products. Here are a few tips.