To protect their brands on Amazon, businesses need to avoid allowing too much of the same inventory to be sold there at the same time. This article discusses a few of the risks this can pose, and offers some suggestions for minimizing these risks.
Author: Andrew Schydlowsky (Trackstreet)
A recent court ruling strengthens the “quality control” and “material difference” exceptions to the first sale doctrine, giving brands a stronger legal position to stop grey market dealers. Here are 3 elements you can build into your products to make it harder for grey marketers to resell them.
An unauthorized Amazon 3P’s listing of your products is not your brand’s real problem. It’s a symptom of the real problem. In this post, we’ll walk through a five-step strategy that you can take to fight back against both the unauthorized seller and the other problem companies in your distribution channel.
This post will walk you through dynamic pricing: what it is, how brands and retailers can benefit from it, and one potential risk this pricing strategy could create for your brand.
If you’re not sure how to earn the executive approval you need for brand protection tools and tech, this post will give you a few tips to help you make the case that implementing an intelligent brand protection strategy can save (and even make) your company far more money than it costs.
When we speak about brand protection at TrackStreet, we’re usually talking about enforcing your Minimum Advertised Price (MAP) policy. But you need additional tools as well. In this post, we’ll discuss a few of the brand protection technologies we believe are the most important to have in your brand’s arsenal.
If retailers are selling your products online, the Fulfillment by Amazon service can improve your brand’s reputation. But there’s a darker side to FBA that could actually be hurting your brand. Here’s what to watch out for, and how to deal with it.