Negative Customer Reviews: What Should You Do About Them?
Negative customer reviews can cost your company sales, undermine your relationships with key retail partners, and ultimately harm your brand. The research on this is clear: Online shoppers look at customer reviews often and take them seriously. According to 2017...
Reseller Pricing Program: Are You Undermining It with Any of These Mistakes?
That reseller pricing program you’ve drafted and are now trying to enforce? Or the one you’re planning to draft and roll out soon? It’s a great step in safeguarding your brand value and your company’s long-term viability. You can’t build a strong brand in the...
How to Get Amazon to Take Your Gray Market Complaints More Seriously
If you are a manufacturer or brand owner worried about gray market retailers selling your products on Amazon without your permission, you might find this news troubling, but you need to hear it. Your company bears most of the responsibility for taking action against...
Brand Protection Agency: What is it and Why Do You Need One?
Most businesses that approach us at TrackStreet are interested initially in our AI-based resale policy enforcement tools, and they hope that deploying these tools will help them protect their brands. And while we believe that automated software that lets manufacturers...
IP Protection for Brands: Can You Manage It In-House?
(Note: This is post is part of our ongoing “IP Protection for Brands” series. You can find the other blogs in this series here.) Many manufacturers believe that protecting their brand’s intellectual property consists of simply trademarking their product names and...
How to Protect Your Amazon Sales Channel
Consider a hypothetical. Your brand’s presence is growing across Amazon. More resellers are listing your company’s products than ever before on the marketplace, resulting in an increasing number of Amazon sales pages dedicated to your products and an increasing number...
Make us your (not so) secret weapon
We help PROTECT + GROW the best brands in the world. We combine world-class technology with world-class people to be your world-class partner. We look forward to showing you why we’re the best.
