First Sale Doctrine: How To Protect Your Brand From It
The First Sale Doctrine - Prevent Rogue Retailers From Damaging Your Brand Those rogue sellers who somehow manage to acquire your company’s products and then resell them online - usually undercutting your authorized retail partners in the process - are often legally...
Authorized Dealer Program: What is it and How to Establish
Establish an Authorized Dealer Program Discover how an Authorized Dealer Program can be game-changing for your brand. In an ideal world, a manufacturer would sell its products only to distributors or wholesale partners it knew and trusted, and those wholesalers or...
Distributor Compliance Enforcement: Useful Tips
Distributor Compliance - How to Enforce It? When all partners in your distribution channel comply with your company’s policies - honoring your guidelines on brand usage, pricing, product handling, and selling only through channels you approve - this can go a long way...
Drafting MAP Policy: Dos and Don’ts
Drafting MAP Policy There are several common triggering events that send manufacturers and brand owners to TrackStreet for help with their online brand protection. Often the company doesn’t know how to stop unauthorized resellers on Amazon from hurting its legitimate...
Right Price Monitoring System: 3 Nice Surprises When You Set It Up
Right Price Monitoring System - What To Expect If you’re considering implementing an automated price monitoring system for your products, first of all, congratulations. Gaining real-time intelligence into how retailers are advertising your products online - especially...
Negative Customer Reviews: What Should You Do About Them?
Negative Customer Reviews Are Bad For Your Business Negative customer reviews can cost your company sales, undermine your relationships with key retail partners, and ultimately harm your brand. The research on this is clear: Online shoppers look at customer reviews...
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