TrackStreet Blog

Brand Value: How to Ruin It in One Easy Step

Brand Value: How to Ruin It in One Easy Step

The Coca-Cola Company, one of the world’s largest corporations, owes almost half of its entire $200 billion market capitalization to its name, and all of the customer goodwill and brand equity that name has earned over the decades. In other words, Coke’s “brand...

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Career Option: MAP Enforcer

Career Option: MAP Enforcer

The Internet, eCommerce, and Amazon have all been great developments for manufacturers and brands, giving even the smallest companies access to new customers across the country and around the world. But the rise of online shopping - and the increasing ease with which...

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Can Your MAP Policy Reach into the Shopping Cart?

Can Your MAP Policy Reach into the Shopping Cart?

There is a common and totally understandable misconception about how far a brand’s minimum advertised price (MAP) policy can extend into the sales cycle. The good news is you might have more influence over your resellers’ online pricing than you thought. Clearly, as...

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