Going After a MAP Violator? Watch Out for These Legal Pitfalls
You’ve got a MAP violator. Someone on your team just caught a retailer advertising one of your products online at far below the minimum-approved price stated in your Minimum Advertised Price (MAP) policy. Now what? How should you go after that MAP violator? MAP...
MAP Enforcement Program: 4 Mistakes To Avoid When Setting It Up
Common Mistakes of MAP Enforcement Program You’ve drafted and published a Minimum Advertised Price (MAP) policy that explains clearly and concisely how you want your resellers to advertise your products, and what the consequences will be if they violate the policy. If...
What to Do About Third-Party Sellers Violating Your Brand’s Guidelines on Amazon
Amazon Brand Registry vs. Restricted Brand Status In a recent post, we walked you through the basic setup for selling your branded products on Amazon. But what if it’s your resale partners who are selling your products on Amazon? And what if you discover that some of...
Is Your Reseller Pricing Policy Even Legal?
When manufacturers and brands start thinking about developing reseller pricing policies, they understandably focus on the business details. Which specific guidelines to draft into the policy? Where to set their minimum price levels? How aggressively to go after...
8 Mistakes Manufacturers Make Starting up Their Online Reseller Channels, and How to Avoid Them All
Whether your company already sells its products through a network of online resellers, or you’re just in the planning stages of building an online resale channel, it’s worth stepping back and thinking through the many common missteps manufacturers and brands make when...
Should You Have a MAP Plan?
If you’re wondering whether your brand should invest in implementing a policy that establishes minimum pricing levels for your resellers, the answer is almost certainly yes. Such policies — assuming they are properly drafted and effectively and consistently enforced —...
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