What is a MAP Pricing Program?
What minimum advertised price means A Minimum Advertised Price, typically referred to as MAP, is a policy that a manufacturer or brand puts in place to establish the lowest price that any retailer or reseller will be allowed to advertise its product — whether online,...
MAP Pricing Violation? What Actions Can You Take?
Your Minimum Advertised Price Has Just Been Violated. Now What? So, you’ve gone to the trouble of crafting a Minimum Advertised Price (MAP) or Unilateral Minimum Advertised Price Policy (UMAP) for your product line. You’ve published the written policy on the...
MAP Enforcement FAQs
Answers to the Most Common Questions Brands and Manufacturers Ask Us at TrackStreet About Minimum Advertised Price (MAP) Policy Enforcement As one of the leading MAP enforcement and monitoring platforms, we at TrackStreet speak every day with manufacturers and brands...
How One Legal Doctrine Can Strengthen Your MAP Enforcement
In your ongoing battle to preserve your brand’s integrity, protect your authorized resellers from being undersold, and improve MAP enforcement, you might find some unexpected support, of all places, in the federal criminal code. A clause in US criminal law known as...
Price Monitoring on Amazon: Why Is It So Important and How to Do it
Amazon Price Monitoring If you do not yet have a price monitoring process in place for your products on Amazon, you should prioritize implementing one as soon as possible. Here’s why. Whether or not you sell your product line on Amazon directly, you can be almost...
MAP Policy Violation Letter: 3 Things to Know Before Crafting
As a manufacturer or brand, that moment when you discover a reseller is advertising your products below your Minimum Advertised Price (MAP) can be worrying, frustrating, even infuriating. When you see your product out there on a major marketplace, or even a small...
Make us your (not so) secret weapon
We help PROTECT + GROW the best brands in the world. We combine world-class technology with world-class people to be your world-class partner. We look forward to showing you why we’re the best.
