Retail Apocalypse: How to Protect Your Company
Retail Apocalypse - What is It? The term “retail apocalypse” reminds me of a line from the John Travolta movie Broken Arrow. When a character explains that a broken arrow is what the military calls it when they lose a nuclear weapon, another responds, “I don’t know...
Demand-Based Pricing: What is it and is it a smart pricing strategy for you?
What Is Demand-Based Pricing? In this post, we’ll discuss demand-based pricing: what it is, common types of demand-based pricing, and whether or not the strategy is right for your brand. With demand-based pricing, sometimes called customer-based pricing, the seller...
Brand Protection Technology: Why Is It Important for Your Business
Brand protection technology is now mission-critical for businesses Worldwide online sales reached almost $3 trillion in 2018, according to the magazine Internet Retailer. That means eCommerce now accounts for more than 15% of the world’s total retail revenue. Clearly,...
MAP Policy Tips: Pet Product Manufacturers
When the dot-com bubble popped in 2000, Pets.com was one of its most highly publicized failures. As a result, pet products became a widely used symbol of the limitations of eCommerce. People buying pet supplies over the internet? What a joke! But nobody is laughing at...
MAP Policy Tips for Toy Brands
Toys are among the most competitive eCommerce product categories, and one of the fiercest areas of competition online is price. So how can you protect your brand from price erosion, and at the same time safeguard the interests of your most important retailers? Try...
Resale Price Maintenance
Before you issue any rules to your retailers or distributors about the minimum prices you’re willing to allow them to sell your products for — not advertise, but actually sell—you’ll first want to review the law on resale price maintenance. Is your resale policy...
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