Online Price Erosion:
How To Stop It (Or At Least Slow It Down)
The Bad News: Online Price Erosion Always The Brand’s Fault If you’re a manufacturer or brand selling your products through a network of wholesalers and retailers, online price erosion can become a menace to your resale relationships and your brand’s reputation. In...
How is your shipping and delivery experience affecting your brand’s reputation?
If you sell products through a network of online retail partners, a recent report from digital-marketing company Avionos—called “Shoppers Demand Superior eCommerce Experiences”— deserves your attention. One set of statistics from that report struck us here at...
MAP Pricing Enforcement Tips for Consumer Electronics Manufacturers
Retailers violate the Minimum Advertised Price (MAP) policies of consumer electronics products more frequently than almost any other product category. That means as an electronics brand, you face some unique challenges making sure your resale network honors your MAP...
A Few Harsh Realities for Brands Selling through Online Resale Channels
Manufacturers and brand owners today have access to tools and technologies that can help them protect their brands in the marketplace more effectively than they’ve ever been able to before. For example, a brand selling through online resale channels can now supplement...
MAP Pricing Tips for the Firearms Industry
If you’re a firearms manufacturer and you’ve been reluctant to roll out a Minimum Advertised Price (MAP) policy, you’re not alone. At TrackStreet, we’ve spoken with several gun makers who’ve told us that because they’re in such a politically charged industry — with...
MAP Policy Tips for Sporting Goods Brands
As a sporting goods brand, you have a particularly strong interest in protecting your brick-and-mortar retail relationships. People have become comfortable buying many types of consumer products online without physically inspecting them. But for durable goods like...
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