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Amazon Brand Registry

Amazon Just Ended its 'Price Parity' Rule. Is This Good News for Brands?

On March 11, 2019, Amazon confirmed it has ended a longstanding policy that forbids sellers on its marketplace in the US from..

What the Amazon Brand Registry Can (and Can't) Do to Protect Your Brand

By: Andrew Schydlowsky (TrackStreet) February 7, 2019

Some manufacturers have the mistaken idea that when they sign up for the new Amazon Brand Registry, Amazon will protect their..

How to Protect Your Amazon Sales Channel

By: Andrew Schydlowsky (TrackStreet) September 13, 2018

Consider a hypothetical. Your brand’s presence is growing across Amazon.

More resellers are listing your company’s products..

What to Do About Third-Party Sellers Violating Your Brand’s Guidelines on Amazon

By: Andrew Schydlowsky (TrackStreet) January 3, 2018

Amazon Brand Registry vs. Restricted Brand Status

How to Sell Your Branded Product on Amazon

By: Andrew Schydlowsky (TrackStreet) November 29, 2017

So, you’re ready to start selling your branded product on Amazon.com. Smart move: Within the last few years, Amazon has become..

What’s New About Amazon’s New Brand Registry?

By: Andrew Schydlowsky (TrackStreet) September 28, 2017

With all of the articles circulating about Amazon’s new brand registry program for manufacturers and private-label sellers, it..

Amazon’s New Brand Registry: Does It Really Protect Your Brand?

By: Andrew Schydlowsky (TrackStreet) September 28, 2017

You’ve almost certainly heard about the new, updated brand registry program on Amazon.com. And if you’ve read more than one..

Brand Registry on Amazon: Why You Should Sign Up for It ASAP

By: Andrew Schydlowsky (TrackStreet) September 21, 2017

As many manufacturers, OEMs and brands have learned the hard way when they discover retailers violating their policies on..

Brand Registry on Amazon: 5 Things You Need to Know

By: Andrew Schydlowsky (TrackStreet) September 13, 2017

If you are a manufacturer or brand owner, chances are high that your products will eventually be listed on Amazon — whether by..

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Over Your Brand