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MAP Best Practices

Should You Have a MAP Plan?

By: Andrew Schydlowsky (TrackStreet) December 1, 2017

If you’re wondering whether your brand should invest in implementing a policy that establishes minimum pricing levels for your..

Which Policy is Right for You: MAP or UPP?

By: Andrew Schydlowsky (TrackStreet) November 29, 2017

If you’re a manufacturer or brand owner interested in developing a policy governing how your resale channel advertises and..

What is a MAP Pricing Program?

By: Andrew Schydlowsky (TrackStreet) October 9, 2017


4 Tips for Crafting Your MAP Policy Language

By: Andrew Schydlowsky (TrackStreet) September 21, 2017

A Minimum Advertised Price (MAP) or Unilateral Minimum Advertised Price (UMAP) policy is a vital component to your brand’s..

MAP Pricing Violation? What Actions Can You Take?

By: Andrew Schydlowsky (TrackStreet) September 20, 2017

Your Minimum Advertised Price Has Just Been Violated. Now What?

1 Often Overlooked Reason Why MAP Policy Is So Important

By: Andrew Schydlowsky (TrackStreet) September 15, 2017

Without it, You Risk Turning Your Brick-and-Mortar Retailers into “Showrooms” — and That Leads to an Even Greater Risk

How to Establish An Effective MAP Program

Here is some relatively good news for manufacturers and brands: According to a Northwestern University study on minimum..

Re-Establish Control

Over Your Brand