If you’re wondering whether your brand should invest in implementing a policy that establishes minimum pricing levels for your..
MAP Best Practices
If you’re a manufacturer or brand owner interested in developing a policy governing how your resale channel advertises and..
A Minimum Advertised Price (MAP) or Unilateral Minimum Advertised Price (UMAP) policy is a vital component to your brand’s..
Your Minimum Advertised Price Has Just Been Violated. Now What?
Without it, You Risk Turning Your Brick-and-Mortar Retailers into “Showrooms” — and That Leads to an Even Greater Risk