In the hyper-competitive digital era, your brand — the public’s positive emotional reaction to your company — is one of the few assets you have to distinguish your products online. Which means you need the right brand protection technology to safeguard and grow that all-important asset.
After the dot-com crash, pet products became a symbol for the limitations of eCommerce. Today, though, pet products are a fast-growing segment of online sales, and manufacturers need to protect their brick-and-mortar retailers from unfair pricing online. This post offers tips on your MAP policy.
Toys are among the most competitive eCommerce product categories, and one of the fiercest areas of competition online is price. So how can you protect your brand from price erosion, and at the same time safeguard the interests of your most important retailers? Try these MAP policy tips for toy brands.
Resale price maintenance: where is the line between resale and advertised price?
Online price erosion can become a menace to your resale relationships and your brand’s reputation. Here’s how to deal with it.
When you have disorganized, scattershot channel management, you could be putting your business and brand at risk. Here’s why you need an online dealer management portal.