Category: Online Guides

How to Stop Unauthorized Amazon Resellers

How to Stop Unauthorized Amazon Resellers

INTRODUCTION: If you’re a manufacturer or brand owner, an unauthorized reseller on Amazon is any third-party retailer who has no official relationship with your company — and no right to buy your products to resell them to customers — but who nevertheless sets up...
A Dictionary of Key Brand Protection Terms

A Dictionary of Key Brand Protection Terms

Amazon Brand Registry Antitrust Law Authorized Dealer Program Brand Brand Protection Brand Value Colgate Policy eMAP iMAP Leegin MAP Monitoring MAP Policy MRP Policy MSRP Per Se Violation Resale Price Maintenance Rule of Reason UPP   Amazon Brand Registry A...
How to Choose a Price Tracker

How to Choose a Price Tracker

INTRODUCTION: Right now, your products are likely being offered online across thousands (and maybe tens or even hundreds of thousands) of web pages. They’re on your retail partners’ e-Commerce sites. They’re in digital ads across the web. They’re on third-party...
Setting a MAP Price

Setting a MAP Price

INTRODUCTION: Setting your product’s pricing levels for your minimum advertised price (MAP) policy can be a balancing act. You need to simultaneously take into account the interests of several different groups — online retailers, brick-and-mortar retail stores,...
Brand Protection and How To Do It Right

Brand Protection and How To Do It Right

INTRODUCTION:  What is Brand Protection? Brand protection refers to all of the systems, actions and policies a company creates to safeguard the value of its brand — which, as many businesses do not realize, is often one of a company’s most valuable assets. Brand...

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