10 Reasons Your Minimum Price Program Could be Upsetting Your Resellers
To combat resale price erosion and protect your brand value, you have probably implemented some form of reseller pricing program—most likely built around a Minimum Advertised Price (MAP) policy or a Minimum Resale Price (MRP) policy. (If you haven’t yet drafted and...
How to Create the Right Reseller Pricing Program for Your Company
The Bad News: As a manufacturer or brand owner (in this white paper, “manufacturer” will be used to mean either), you probably sell your products through several types of reseller that serve the end user, each with very different costs of doing business. Small,...
eBook: How to Draft and Enforce a Successful Reseller Pricing Policy
In this practical guide, you'll learn: The Pros / Cons of Different Pricing Policy Types includingMAP (Minimum Acceptable Pricing) and UPP (Unilateral Pricing Policies) The Top Mistakes people make drafting their policies that can land them in legal trouble and tips...
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