10 Reasons Your Minimum Price Program Could be Upsetting Your Resellers
link 10 Reasons Your Minimum Advertised Price Program Could Be Upsetting Your Resellers Written by: Eugene F. Zelek, Jr. Abstract To combat resale price erosion and protect your brand value, you have probably implemented some form of reseller pricing program—most...
How to Create the Right Reseller Pricing Program for Your Company
HOW TO CREATE THE RIGHT RESELLER PRICING PROGRAM FOR YOUR COMPANY Written by: Eugene F. Zelek, Jr. The Bad News: As a manufacturer or brand owner (in this white paper, “manufacturer” will be used to mean either), you probably sell your products through several types...
eBook: How to Draft and Enforce a Successful Reseller Pricing Policy
In this practical guide, you'll learn: The Pros / Cons of Different Pricing Policy Types includingMAP (Minimum Acceptable Pricing) and UPP (Unilateral Pricing Policies) The Top Mistakes people make drafting their policies that can land them in legal trouble and tips...
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