Online Guides
How to Stop Unauthorized Amazon Resellers
INTRODUCTION: If you’re a manufacturer or brand owner, an unauthorized reseller on Amazon is any third-party retailer who has no official relationship with your company — and no right to buy your products to resell them to customers — but who nevertheless sets up...
A Dictionary of Key Brand Protection Terms
Amazon Brand Registry Antitrust Law Authorized Dealer Program Brand Brand Protection Brand Value Colgate Policy eMAP iMAP Leegin MAP Monitoring MAP Policy MRP Policy MSRP Per Se Violation Resale Price Maintenance Rule of Reason UPP Amazon Brand Registry A...
How to Choose a Price Tracker
INTRODUCTION: Right now, your products are likely being offered online across thousands (and maybe tens or even hundreds of thousands) of web pages. They’re on your retail partners’ e-Commerce sites. They’re in digital ads across the web. They’re on third-party...
Guide to Amazon’s Brand Registry: Pros & Cons
INTRODUCTION: Amazon Brand Registry is a program Amazon developed to give manufacturers and brand owners greater control over their content published on Amazon. The idea, from Amazon’s point of view, is to improve the overall quality and accuracy of the product and...
Setting a MAP Price
INTRODUCTION: Setting your product’s pricing levels for your minimum advertised price (MAP) policy can be a balancing act. You need to simultaneously take into account the interests of several different groups — online retailers, brick-and-mortar retail stores,...
Brand Protection and How To Do It Right
INTRODUCTION: What is Brand Protection? Brand protection refers to all of the systems, actions and policies a company creates to safeguard the value of its brand — which, as many businesses do not realize, is often one of a company’s most valuable assets. Brand...
Best Practices Guide to MAP Monitoring and Enforcement
MAP MONITORING AND ENFORCEMENT: AN INTRODUCTION Before we delve into the details of effective MAP monitoring and enforcement, let’s briefly review a few basic concepts. A MAP pricing policy can actually refers either of to two different types of policies manufacturers...