Resources

Master the complex world of MAP & Resale Policy Enforcement and Brand Protection with these expert guides, eBooks, videos and more.

Setting a MAP Price

Setting a MAP Price

INTRODUCTION: Setting your product’s pricing levels for your minimum advertised price (MAP) policy can be a balancing act. You need to simultaneously take into account the interests of several different groups — online retailers, brick-and-mortar retail stores,...

Brand Protection and How To Do It Right

Brand Protection and How To Do It Right

INTRODUCTION:  What is Brand Protection? Brand protection refers to all of the systems, actions and policies a company creates to safeguard the value of its brand — which, as many businesses do not realize, is often one of a company’s most valuable assets. Brand...

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