Video 4: Dirty Tricks That Rogue Sellers Use to Devastate Brand Value
The 8th trick we see is what a rogue seller poses as the agent of a brand, or the brand itself, and follows a false claim with Amazon. In order to get competing sellers removed from product listings, in some cases, says using a legal provision of the DMCA and takes a...
Video 5: Dirty Tricks That Rogue Sellers Use to Devastate Brand Value
The 11th dirty trick we see rogue sellers use is selling counterfeit goods. counterfeit products presents a lot of problems for brands. every sale of a counterfeit product represents lost revenue that should have gone to you. Consumers are often unaware they've...
Unauthorized Amazon Resellers: How to Stop Them
INTRODUCTION: If you’re a manufacturer or brand owner, an unauthorized reseller on Amazon is any third-party retailer who has no official relationship with your company — and no right to buy your products to resell them to customers — but who nevertheless sets up...
10 Reasons Your Minimum Price Program Could be Upsetting Your Resellers
To combat resale price erosion and protect your brand value, you have probably implemented some form of reseller pricing program—most likely built around a Minimum Advertised Price (MAP) policy or a Minimum Resale Price (MRP) policy. (If you haven’t yet drafted and...
How to Create the Right Reseller Pricing Program for Your Company
The Bad News: As a manufacturer or brand owner (in this white paper, “manufacturer” will be used to mean either), you probably sell your products through several types of reseller that serve the end user, each with very different costs of doing business. Small,...
A Dictionary of Key Brand Protection Terms
Amazon Brand Registry Antitrust Law Authorized Dealer Program Brand Brand Protection Brand Value Colgate Policy eMAP iMAP Leegin MAP Monitoring MAP Policy MRP Policy MSRP Per Se Violation Resale Price Maintenance Rule of Reason UPP Amazon Brand Registry A program...
Amazon Brand Registry Program: A Professional Guide
What is Amazon Brand Registry Program? Amazon Brand Registry is a program Amazon developed to give manufacturers and brand owners greater control over their content published on Amazon. The idea, from Amazon’s point of view, is to improve the overall quality and...
MAP Monitoring and Enforcement: Best Practices Guide
MAP MONITORING AND ENFORCEMENT: AN INTRODUCTION Before we delve into the details of effective MAP monitoring and enforcement, let’s briefly review a few basic concepts. A MAP pricing policy can actually refers either of to two different types of policies manufacturers...
Product Price Tracker: How to Choose The Best One
Choose The Best Product Price Tracker Protect the bottom line of your brand with an automated product price tracker. Right now, your products are likely being offered online across thousands (and maybe tens or even hundreds of thousands) of web pages. They’re on your...
Brand Protection and How To Do It Right
INTRODUCTION: What is Brand Protection? Brand protection refers to all of the systems, actions and policies a company creates to safeguard the value of its brand — which, as many businesses do not realize, is often one of a company’s most valuable assets. Brand...
MAP Pricing: A Complete Guide
Introduction to MAP pricing Setting your product’s pricing levels for your minimum advertised price (MAP) policy can be a balancing act. You need to simultaneously take into account the interests of several different groups — online retailers, brick-and-mortar retail...
Make us your (not so) secret weapon
We help PROTECT + GROW the best brands in the world. We combine world-class technology with world-class people to be your world-class partner. We look forward to showing you why we’re the best.
