Video – 13 Dirty Tricks that the Enemies of Your Brand Use to Devastate Brand Value
How to Stop Unauthorized Amazon Resellers
INTRODUCTION: If you’re a manufacturer or brand owner, an unauthorized reseller on Amazon is any third-party retailer who has no official relationship with your company — and no right to buy your products to resell them to customers — but who nevertheless sets up...
10 Reasons Your Minimum Price Program Could be Upsetting Your Resellers
link 10 Reasons Your Minimum Advertised Price Program Could Be Upsetting Your Resellers Written by: Eugene F. Zelek, Jr. Abstract To combat resale price erosion and protect your brand value, you have probably implemented some form of reseller pricing program—most...
How to Create the Right Reseller Pricing Program for Your Company
HOW TO CREATE THE RIGHT RESELLER PRICING PROGRAM FOR YOUR COMPANY Written by: Eugene F. Zelek, Jr. The Bad News: As a manufacturer or brand owner (in this white paper, “manufacturer” will be used to mean either), you probably sell your products through several types...
Dirty Trick #7 that Rogue Sellers Use to Devastate Brand Value
Want to learn more dirty tricks that rogue sellers are using right now to damage brands like yours and how to stop them? Visit the link on your screen. Sign up for the video series and we'll teach them all to you. Thanks for watching our video. If you liked it,...
Dirty Tricks #5 & 6 that Rogue Sellers Use to Devastate Brand Value
Want to learn more dirty tricks that rogue sellers are using right now to damage brands like yours and how to stop them? Visit the link on your screen. Sign up for the video series and we'll teach them all to you. Thanks for watching our video. If you liked it,...
eBook: How to Draft and Enforce a Successful Reseller Pricing Policy
In this practical guide, you'll learn: The Pros / Cons of Different Pricing Policy Types includingMAP (Minimum Acceptable Pricing) and UPP (Unilateral Pricing Policies) The Top Mistakes people make drafting their policies that can land them in legal trouble and tips...
Dirty Tricks #1 – 4 that Rogue Sellers Use to Devastate Brand Value
Hi. This is Andrew from Track Street. One of the most common questions we get from brands we work with is, how do I stop rouge, third party merchants from selling my products on sites like Amazon? Usually, when a brand owner comes to us, they're really...
A Dictionary of Key Brand Protection Terms
Amazon Brand Registry Antitrust Law Authorized Dealer Program Brand Brand Protection Brand Value Colgate Policy eMAP iMAP Leegin MAP Monitoring MAP Policy MRP Policy MSRP Per Se Violation Resale Price Maintenance Rule of Reason UPP Amazon Brand Registry A...
Guide to Amazon’s Brand Registry: Pros & Cons
Amazon Brand Registry is a program Amazon developed to give manufacturers and brand owners greater control over their content published on Amazon. The idea, from Amazon’s point of view, is to improve the overall quality and accuracy of the product and sales content...
Best Practices Guide to MAP Monitoring and Enforcement
MAP MONITORING AND ENFORCEMENT: AN INTRODUCTION Before we delve into the details of effective MAP monitoring and enforcement, let’s briefly review a few basic concepts. A MAP pricing policy can actually refers either of to two different types of policies manufacturers...
How to Choose a Price Tracker
INTRODUCTION: Right now, your products are likely being offered online across thousands (and maybe tens or even hundreds of thousands) of web pages. They’re on your retail partners’ e-Commerce sites. They’re in digital ads across the web. They’re on third-party...
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