If you’re not sure how to earn the executive approval you need for brand protection tools and tech, this post will give you a few tips to help you make the case that implementing an intelligent brand protection strategy can save (and even make) your company far more money than it costs.
Tag: brand protection technologies
When we speak about brand protection at TrackStreet, we’re usually talking about enforcing your Minimum Advertised Price (MAP) policy. But you need additional tools as well. In this post, we’ll discuss a few of the brand protection technologies we believe are the most important to have in your brand’s arsenal.