Tag: Brand Protection

3 Tips for a Successful Online Sales Strategy

3 Tips for a Successful Online Sales Strategy

With the right tools and technologies, retailers can expand their online channels easily, cost-effectively, and without adding to their management and administrative obligations. In this post, we’ll discuss a few tips for using the right technologies to develop a successful online sales strategy.

Why Is Brand Protection Technology Important for Businesses?

Why Is Brand Protection Technology Important for Businesses?

In the hyper-competitive digital era, your brand — the public’s positive emotional reaction to your company — is one of the few assets you have to distinguish your products online. Which means you need the right brand protection technology to safeguard and grow that all-important asset.

How to Protect Your Brand from the First Sale Doctrine

How to Protect Your Brand from the First Sale Doctrine

Those rogue sellers who somehow manage to acquire your company’s products and then resell them online – usually undercutting your authorized retail partners in the process – are often legally allowed to do so thanks to a rule in trademark law known as the...
What is a Brand Protection Agency, and Why Do You Need One?

What is a Brand Protection Agency, and Why Do You Need One?

Most businesses that approach us at TrackStreet are interested initially in our AI-based resale policy enforcement tools, and they hope that deploying these tools will help them protect their brands. And while we believe that automated software that lets manufacturers...
IP Protection for Brands: Can You Manage It In-House?

IP Protection for Brands: Can You Manage It In-House?

(Note: This is post is part of our ongoing “IP Protection for Brands” series. You can find the other blogs in this series here.) Many manufacturers believe that protecting their brand’s intellectual property consists of simply trademarking their product names and...
Brand Value: How to Ruin It in One Easy Step

Brand Value: How to Ruin It in One Easy Step

The Coca-Cola Company, one of the world’s largest corporations, owes almost half of its entire $200 billion market capitalization to its name, and all of the customer goodwill and brand equity that name has earned over the decades. In other words, Coke’s “brand...
Brand Protection and How To Do It Right

Brand Protection and How To Do It Right

INTRODUCTION:  What is Brand Protection? Brand protection refers to all of the systems, actions and policies a company creates to safeguard the value of its brand — which, as many businesses do not realize, is often one of a company’s most valuable assets. Brand...

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