Tag: Brand Value

What is a Brand Protection Agency, and Why Do You Need One?

What is a Brand Protection Agency, and Why Do You Need One?

Most businesses that approach us at TrackStreet are interested initially in our AI-based resale policy enforcement tools, and they hope that deploying these tools will help them protect their brands. And while we believe that automated software that lets manufacturers...
IP Protection for Brands: Can You Manage It In-House?

IP Protection for Brands: Can You Manage It In-House?

(Note: This is post is part of our ongoing “IP Protection for Brands” series. You can find the other blogs in this series here.) Many manufacturers believe that protecting their brand’s intellectual property consists of simply trademarking their product names and...
Brand Value: How to Ruin It in One Easy Step

Brand Value: How to Ruin It in One Easy Step

The Coca-Cola Company, one of the world’s largest corporations, owes almost half of its entire $200 billion market capitalization to its name, and all of the customer goodwill and brand equity that name has earned over the decades. In other words, Coke’s “brand...

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