Tag: MAP Best Practices

Should You Have a MAP Plan?

Should You Have a MAP Plan?

If you’re wondering whether your brand should invest in implementing a policy that establishes minimum pricing levels for your resellers, the answer is almost certainly yes. Such policies — assuming they are properly drafted and effectively and consistently enforced —...
Unilateral Pricing Policy (UPP) vs MAP

Unilateral Pricing Policy (UPP) vs MAP

If you’re a manufacturer or brand owner interested in developing a policy governing how your resale channel advertises and sells your products, you’ve probably been told that you need a MAP policy. But is that correct in your company’s specific case? Minimum...
What is a MAP Pricing Program?

MAP Pricing Violation? What Actions Can You Take?

Your Minimum Advertised Price Has Just Been Violated. Now What? So, you’ve gone to the trouble of crafting a Minimum Advertised Price (MAP) or Unilateral Minimum Advertised Price Policy (UMAP) for your product line. You’ve published the written policy on the...

1 Often Overlooked Reason Why MAP Policy Is So Important

Without it, You Risk Turning Your Brick-and-Mortar Retailers into “Showrooms” — and That Leads to an Even Greater Risk A recent Law360 newsletter article about Minimum Advertised Price (MAP) pricing policies discusses three ways a MAP violation can harm the...
How to Establish An Effective MAP Program

How to Establish An Effective MAP Program

Here is some relatively good news for manufacturers and brands: According to a Northwestern University study on minimum advertised price (MAP) policies, only about 15% of authorized retailers will violate a manufacturer’s MAP policy. The bad news, which you already...

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