Tag: MAP Monitoring

3 Tips for a Successful Online Sales Strategy

3 Tips for a Successful Online Sales Strategy

With the right tools and technologies, retailers can expand their online channels easily, cost-effectively, and without adding to their management and administrative obligations. In this post, we’ll discuss a few tips for using the right technologies to develop a successful online sales strategy.

What Your Minimum Advertised Price (MAP) Policy Can’t Do

What Your Minimum Advertised Price (MAP) Policy Can’t Do

So, you’ve drafted and published a minimum advertised price (MAP) policy. That’s great news. Your company just took an important step toward protecting your resale channel and your brand’s reputation. But no matter how well-written the document itself is – even...
Understanding How Map Monitoring Works

Understanding How Map Monitoring Works

Now that you’ve drafted and published your minimum advertised price (MAP) policy — ideally with the help of antitrust attorneys or brand protection experts — you are ready to launch the next phase of your pricing protection strategy. It’s time for MAP monitoring. (You...
3 Reasons Manual In-House MAP Monitoring Will Fail You

3 Reasons Manual In-House MAP Monitoring Will Fail You

Let’s start with something completely uncontroversial: If you’re a manufacturer or brand owner selling your products through a resale network — distributors, wholesalers, brick-and-mortar stores, online retailers — you need a set of published guidelines that lets...
4 Things To Keep In Mind With Your MAP Monitoring Strategy

4 Things To Keep In Mind With Your MAP Monitoring Strategy

So, you’ve drafted and publicized a minimum advertised price (MAP) policy for your resale channel. Smart move. But as you know, a MAP policy is not a set-it-and-forget-it program. Reseller pricing policies can be effective only to the extent that resellers actually...

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