People have grown comfortable buying most consumer products online. But for sporting goods—high-end scuba gear, golf clubs, bicycles, firearms, etc.—consumers still want to touch and examine these items before they buy. Which is why your MAP policy should protect your all-important brick-and-mortar retailers.
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- MAP Policy Tips for Sporting Goods Brands
- 5 Reasons Your Distributors Aren’t Complying with Your Policies
- IP Protection for Brands: 5 Steps You Should Be Taking
- MAP Pricing Tips for Automotive Brands
- Manufacturers: Can You Treat Different Resellers in Your Channel Differently?
- How Everyone at Your Company Can Help with MAP Policy Enforcement
- Did a Court End the “First Sale Doctrine” Excuse for Unauthorized Sellers?
- Is Too Much Inventory Hurting Your Brand on Amazon?
- Build These 3 Elements into Your Products to Stop (or at Least Slow) Grey Market Dealers
- Fight Unauthorized 3Ps with This 5-Step Strategy