Tag: Map policy

What Your Minimum Advertised Price (MAP) Policy Can’t Do

What Your Minimum Advertised Price (MAP) Policy Can’t Do

So, you’ve drafted and published a minimum advertised price (MAP) policy. That’s great news. Your company just took an important step toward protecting your resale channel and your brand’s reputation. But no matter how well-written the document itself is – even...
Dos and Don’ts Of Drafting a MAP Policy

Dos and Don’ts Of Drafting a MAP Policy

There are several common triggering events that send manufacturers and brand owners to TrackStreet for help with their online brand protection. Often the company doesn’t know how to stop unauthorized resellers on Amazon from hurting its legitimate retail partners and...
Can Your MAP Policy Reach into the Shopping Cart?

Can Your MAP Policy Reach into the Shopping Cart?

There is a common and totally understandable misconception about how far a brand’s minimum advertised price (MAP) policy can extend into the sales cycle. The good news is you might have more influence over your resellers’ online pricing than you thought. Clearly, as...
Thinking About Just Copying a MAP Policy Template? Think Again.

Thinking About Just Copying a MAP Policy Template? Think Again.

If you Google “MAP policy template” right now, you’ll find countless real-world minimum advertised price policies that manufacturers and brands have published for their resale partners to see. You’ll also find plenty of examples of ready-made language to help your...
5 Things Not To Do When Enforcing Your MAP Policy

5 Things Not To Do When Enforcing Your MAP Policy

The good news is that as a manufacturer or brand owner, your company is perfectly within your legal rights to establish guidelines regarding the prices you’re willing to allow retail partners to advertise and even sell your products. But that doesn’t mean drafting and...
3 Huge Mistakes Companies Make With Their MAP Policy

3 Huge Mistakes Companies Make With Their MAP Policy

When a manufacturer drafts its MAP policy, one common fear is that the document will come across as too harsh, and that it will either scare off or turn off the company’s resale partners. But when they try to avoid this concern, many manufacturers overcorrect—and make...

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