Tag: Map policy

Should You Have a MAP Plan?

Should You Have a MAP Plan?

If you’re wondering whether your brand should invest in implementing a policy that establishes minimum pricing levels for your resellers, the answer is almost certainly yes. Such policies — assuming they are properly drafted and effectively and consistently enforced —...
8 MAP Policy Must-Haves

8 MAP Policy Must-Haves

We write regularly here at TrackStreet about the importance — the necessity, we would argue — of drafting and prominently publishing a Minimum Advertised Price policy to protect your brand. You probably already know several reasons a MAP policy can be so important for...
Is MAP Policy Price Fixing?

Is MAP Policy Price Fixing?

One of the most common first questions my team and I receive from manufacturers and brands who contact TrackStreet for automated MAP monitoring and enforcement is: How can we make sure our MAP policy is legal? The question is understandable. A minimum advertised price...

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