Tag: MAP Price

What Your Minimum Advertised Price (MAP) Policy Can’t Do

What Your Minimum Advertised Price (MAP) Policy Can’t Do

So, you’ve drafted and published a minimum advertised price (MAP) policy. That’s great news. Your company just took an important step toward protecting your resale channel and your brand’s reputation. But no matter how well-written the document itself is – even...
Setting a MAP Price

Setting a MAP Price

INTRODUCTION: Setting your product’s pricing levels for your minimum advertised price (MAP) policy can be a balancing act. You need to simultaneously take into account the interests of several different groups — online retailers, brick-and-mortar retail stores,...
3 Huge Mistakes Companies Make With Their MAP Policy

3 Huge Mistakes Companies Make With Their MAP Policy

When a manufacturer drafts its MAP policy, one common fear is that the document will come across as too harsh, and that it will either scare off or turn off the company’s resale partners. But when they try to avoid this concern, many manufacturers overcorrect—and make...

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