Tag: MAP

Thinking About Just Copying a MAP Policy Template? Think Again.

Thinking About Just Copying a MAP Policy Template? Think Again.

If you Google “MAP policy template” right now, you’ll find countless real-world minimum advertised price policies that manufacturers and brands have published for their resale partners to see. You’ll also find plenty of examples of ready-made language to help your...
Should You Have a MAP Plan?

Should You Have a MAP Plan?

If you’re wondering whether your brand should invest in implementing a policy that establishes minimum pricing levels for your resellers, the answer is almost certainly yes. Such policies — assuming they are properly drafted and effectively and consistently enforced —...
Unilateral Pricing Policy (UPP) vs MAP

Unilateral Pricing Policy (UPP) vs MAP

If you’re a manufacturer or brand owner interested in developing a policy governing how your resale channel advertises and sells your products, you’ve probably been told that you need a MAP policy. But is that correct in your company’s specific case? Minimum...
Understanding UPP and MAP Authorized Dealer Programs

Understanding UPP and MAP Authorized Dealer Programs

When it comes to protecting your brand’s image with consumers, the price points of your products and your relationships with resellers, you have several approaches at your disposal. Two of the most common are Minimum Advertised Price (MAP) policy and a Unilateral...
What Is Minimum Advertised Price (MAP) Monitoring?

What Is Minimum Advertised Price (MAP) Monitoring?

If you’ve found this page we’ll assume you are already familiar with the concept of a Minimum Advertised Price, or MAP — a policy set by a manufacturer or brand to establish a price floor below which its resellers may not advertise its products. (What these resellers...
8 MAP Policy Must-Haves

8 MAP Policy Must-Haves

We write regularly here at TrackStreet about the importance — the necessity, we would argue — of drafting and prominently publishing a Minimum Advertised Price policy to protect your brand. You probably already know several reasons a MAP policy can be so important for...
MAP Enforcement FAQs

MAP Enforcement FAQs

Answers to the Most Common Questions Brands and Manufacturers Ask Us at TrackStreet About Minimum Advertised Price (MAP) Policy Enforcement As one of the leading MAP enforcement and monitoring platforms, we at TrackStreet speak every day with manufacturers and brands...

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