Tag: Minimum Advertised Price Policy

Can Your MAP Policy Reach into the Shopping Cart?

Can Your MAP Policy Reach into the Shopping Cart?

There is a common and totally understandable misconception about how far a brand’s minimum advertised price (MAP) policy can extend into the sales cycle. The good news is you might have more influence over your resellers’ online pricing than you thought. Clearly, as...
Thinking About Just Copying a MAP Policy Template? Think Again.

Thinking About Just Copying a MAP Policy Template? Think Again.

If you Google “MAP policy template” right now, you’ll find countless real-world minimum advertised price policies that manufacturers and brands have published for their resale partners to see. You’ll also find plenty of examples of ready-made language to help your...
The Most Important Reason To Have A MAP Policy In Place

The Most Important Reason To Have A MAP Policy In Place

A highly experienced antitrust lawyer we work with at TrackStreet once told us, “Almost every manufacturer that comes to our firm looking for help drafting reseller pricing guidelines says they need a ‘MAP policy.’ But in most cases, what they need is a different...

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