Tag: Online reviews

Tracking Customer Reviews? Watch for Keywords Like These

Tracking Customer Reviews? Watch for Keywords Like These

As we’ve discussed here previously, tracking and addressing online customer reviews of your products – particularly the negative ones – is a mission-critical component of your brand protection strategy. But as important as all online reviews are to your...
Negative Customer Reviews: What Should You Do About Them?

Negative Customer Reviews: What Should You Do About Them?

Negative customer reviews can cost your company sales, undermine your relationships with key retail partners, and ultimately harm your brand. The research on this is clear: Online shoppers look at customer reviews often and take them seriously. According to 2017...

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