Tag: Pricing Policy

Can Your MAP Policy Reach into the Shopping Cart?

Can Your MAP Policy Reach into the Shopping Cart?

There is a common and totally understandable misconception about how far a brand’s minimum advertised price (MAP) policy can extend into the sales cycle. The good news is you might have more influence over your resellers’ online pricing than you thought. Clearly, as...
Is Your Reseller Pricing Policy Even Legal?

Is Your Reseller Pricing Policy Even Legal?

When manufacturers and brands start thinking about developing reseller pricing policies, they understandably focus on the business details. Which specific guidelines to draft into the policy? Where to set their minimum price levels? How aggressively to go after...

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