Tag: Reseller policies and programs

3 Best Practices For Creating a MAP Policy

3 Best Practices For Creating a MAP Policy

As strategically important as a minimum advertised price policy is to a manufacturer or brand—for protecting the interests of resale partners and guarding the brand’s own reputation, to name just some of the benefits—it’s also important to understand that not all MAP...
MAP Pricing: A Guide for Manufacturers and Brands

MAP Pricing: A Guide for Manufacturers and Brands

One question we often hear from manufacturers and brands researching TrackStreet’s MAP monitoring and enforcement platform is, “What is MAP pricing?” These companies know that establishing a minimum advertised price (MAP) policy and implementing a solution to enforce...
MAP Price: An Often-Overlooked Benefit of Its Establishing

MAP Price: An Often-Overlooked Benefit of Its Establishing

Manufacturers don’t have many opportunities to win awards or trophies. But getting your product line carried by a large brick-and-mortar retail chain — a Walmart, a Target, a Best Buy, or a major department store — can feel pretty close to winning the big prize. One...
Establishing Your MAP Price Levels? Avoid These Pitfalls

Establishing Your MAP Price Levels? Avoid These Pitfalls

Establishing your Minimum Advertised Price (MAP) levels — the lowest prices you’re willing to let your resellers advertise your products — is often a delicate balancing act that requires a great deal of up-to-date information about your market, your competitors, your...
Is MAP Policy Price Fixing?

Is MAP Policy Price Fixing?

One of the most common first questions my team and I receive from manufacturers and brands who contact TrackStreet for automated MAP monitoring and enforcement is: How can we make sure our MAP policy is legal? The question is understandable. A minimum advertised price...
How to Establish An Effective MAP Program

How to Establish An Effective MAP Program

Here is some relatively good news for manufacturers and brands: According to a Northwestern University study on minimum advertised price (MAP) policies, only about 15% of authorized retailers will violate a manufacturer’s MAP policy. The bad news, which you already...
My MAP Policy is Being Violated. Now What?

My MAP Policy is Being Violated. Now What?

You drafted an effective minimum advertised price (MAP) policy for your company’s products. You published it prominently on your website. You distributed it to all companies in your resale channel, and you’ve added the MAP policy to your onboarding program for new...

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