Tag: UMAP

What is a MAP Pricing Program?

MAP Pricing Violation? What Actions Can You Take?

Your Minimum Advertised Price Has Just Been Violated. Now What? So, you’ve gone to the trouble of crafting a Minimum Advertised Price (MAP) or Unilateral Minimum Advertised Price Policy (UMAP) for your product line. You’ve published the written policy on the...
What is a MAP Pricing Program?

MAP Policy Violation Letter: 3 Things to Know Before Crafting

As a manufacturer or brand, that moment when you discover a reseller is advertising your products below your Minimum Advertised Price (MAP) can be worrying, frustrating, even infuriating. When you see your product out there on a major marketplace, or even a small...

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