MSRP Pricing: What You Need to Know
What is MSRP Pricing? A manufacturer’s suggested retail price (MSRP) represents the actual price that a manufacturer recommends its retail partners sell its products. When a manufacturer establishes an MSRP for its product, the company is typically attempting to...
MAP Policy Templates: Snippets to Help You Start Drafting
Minimum Advertised Price policy off of the internet and replace their name with yours. That’s a good instinct: many existing MAP policies are written ineffectively, fail to include important brand protection elements, and can even expose the company to legal problems....
MAP Policy Tips for Shoe and Apparel Brands
If your company manufactures shoes or apparel, you already know about the rapidly growing problems of counterfeiters and gray-market sellers retailing products under your brand’s name but without your permission. We hope you’re already taking steps to combat those...
How to Sell on Amazon: A Professional Guide
How to Become a Successful Amazon Seller As a 2018 TechCrunch article points out, nearly half of all US eCommerce spending now takes place on the Amazon Marketplace. In fact, transactions on Amazon make up about 5% of all retail sales in the country. This means if you...
Why Your Brand Might Not Want to Sell Through Amazon Retail
Selling through Amazon Retail—where your brand wholesales to Amazon, and the company’s retail division sells your products to consumers on its marketplace—offers some major advantages. For example, with Amazon itself actively marketing your products on Amazon.com,...
MAP Policy and Antitrust Law: Back to Basics
Time for a quick review of the ways that antitrust law should affect your Minimum Advertised Price (MAP) policy. You might have read all of these concepts and best practices before—maybe even in some of TrackStreet’s previous posts about MAP policies and price fixing....
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