Recent data shows that your customers are heavily weighing the delivery experience in their overall impression of your brand. That means you need to be paying close attention to how your resellers are handling the shipping process of your products. Here are a few tips.
Retailers violate the MAP pricing policies of consumer electronics products more frequently than almost any other product category. That means as an electronics brand, you face some unique challenges making sure your resale network honors your pricing guidelines. Here are a few strategies to help you.
No brand protection strategy can keep your brand 100% safe at all times—especially if you sell through online resale channels. Here are a few harsh realities to keep in mind that can help your team stay vigilant against the many ongoing threats to your brand.
If you’re a firearms manufacturer and you’ve been reluctant to roll out a Minimum Advertised Price (MAP) policy, you’re not alone. In this post, we’ll explain why a MAP policy can be invaluable for gun makers and offer some tips for setting up your policy the right way.
Consumers still want to visit a store to physically evaluate that new guitar, piano, or drum set before buying. As a music brand, your company should consider rolling out a MAP policy to protect your local retail partners, so they can continue carrying your products. This post offers some MAP policy tips.
People have grown comfortable buying most consumer products online. But for sporting goods—high-end scuba gear, golf clubs, bicycles, firearms, etc.—consumers still want to touch and examine these items before they buy. Which is why your MAP policy should protect your all-important brick-and-mortar retailers.