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To combat resale price erosion and protect your brand value, you have probably implemented some form of reseller pricing program—most likely built around a Minimum Advertised Price (MAP) policy or a Minimum Resale Price (MRP) policy. (If you haven’t yet drafted and...
The seventh dirty trick we see from rogue resellers is to divert product into a market they’re not...
That reseller pricing program you’ve drafted and are now trying to enforce? Or the one you’re planning to draft and roll out soon? It’s a great step in safeguarding your brand value and your company’s long-term viability. You can’t build a strong brand in the...
Resale price maintenance strategy can protect your brand. Unethical and unprofessional practices by resellers can cause all sorts of problems for the brand owners whose products they sell — up to and including real damage to the brand’s value in the marketplace. A...
If you Google “MAP pricing policy template” right...
If you had to explain the differences between a...
You can learn a valuable (and totally...
Imagine that an employee of a high-end apparel...
If one of your reputable resellers spots another...
When manufacturers and brands start thinking about...
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