Amazon Brand Registry A program designed to help manufacturers and other brand owners more directly control the content of their products and brand on the Amazon marketplace. When a brand is accepted by Amazon into the program (which requires a formal application),...
5 Must-Have Features from Your Reseller Price Tracking Partner
Right now, your products are likely being offered online across thousands (and maybe tens or even hundreds of thousands) of web pages. They’re on your retail partners’ e-Commerce sites. They’re in digital ads across the web. They’re on third-party marketplaces like...
Thinking About Just Copying a MAP Pricing Policy Template? Think Again.
If you Google “MAP pricing policy template” right now, you’ll find countless real-world minimum advertised price policies that manufacturers and brands have published for their resale partners to see. You’ll also find plenty of examples of ready-made language to help...
How The Supreme Court Views Resale Pricing Law — and What it Means to You
If you had to explain the differences between a resale pricing policy that a court would deem perfectly legal, versus one that might tip over the line into illegal price fixing, could you do it? Most manufacturers can’t. At least, that’s our experience here at...
Recently Published by Andrea Hurtado
Unilateral Pricing Policy (UPP) vs MAP
This article will review the two primary reseller...
Brand Registry: What is It? And is Signing Up Worth Your Effort?
Since Amazon updated its brand registry...
Four Steps to Tackle MAP Pricing Violations
Your Minimum Advertised Price Has Just Been...
3 Things to Know Before Crafting a MAP Policy Violation Letter
As a manufacturer or brand, that moment when you...
MAP Monitoring Software: 3 Things To Consider Before Implementing
MAP Monitoring Software To Protect Your Brand and...
One Often Overlooked Reason Why MAP Policy Is So Important
Without it, You Risk Turning Your Brick-and-Mortar...
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