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In a market where tariffs change weekly and supply chains are stretched thin, it’s no surprise that some competitors are running out of stock. But every competitor’s empty shelf is your chance to gain ground. Brands that understand how to turn competitor stockouts into revenue opportunities are the ones that will thrive.
Why Out-of-Stocks Happen (And How to Spot Them)
Industries that rely heavily on non-US manufacturing are especially vulnerable to running out of stock as they juggle import timing in response to shifting tariffs. When competitors miscalculate or get stuck in logistical delays, they leave behind empty shelves.
Consumers don’t want to wait. If you have a competing product you can put in front of them, in their time of need, you have the opportunity not just for a one-time purchase, but — if your product is as good or better than their regular brand — you could acquire a customer for life.
More than just seeing what's out there, digital shelf analytics gives businesses a full picture of their competitive environment. By closely watching competitor stock, companies can get ahead of supply chain issues or jump on inventory gaps their rivals might have. Looking at sales speed tells us a lot about what people want and how well products are doing, so we can tweak prices and promotions.
Plus, keeping an eye on average selling prices over time shows us their pricing game and where they stand in the market. All this data is a great way to figure out where competitors may be making a misstep and, at the same time, it points out chances for your brand to step in and grab more market share.
Sales Velocity and Average Selling Price: Your Competitive Edge
Keeping an eye on competitor sales velocity and average selling price over time gives you the inside scoop on their true performance. If you see a sudden drop in their sales, it could signal an upcoming stockout. A surprising jump in their prices might mean they're trying to make up for a limited supply.
By tracking these key numbers, you can anticipate your competitors' next mistakes and be prepared to step in with your own products as the solution retailers are looking for.
Your Action Plan: Seizing Shelf Space from Competitors
Using competitor intelligence to gain and surpass your competitors doesn’t have to be difficult. In fact, here are four steps to gaining market share.
1. Monitor Competitor Stock Levels
Use digital shelf analytics to track stock status. Look for patterns of intermittent out-of-stocks that leave shelves empty. A tool like TrackStreet is the perfect solution to help you with these insights.
2. Analyze Average Selling Prices
Keep an eye on price changes that might indicate competitors are adjusting to supply constraints. When prices jump, it’s often a sign they’re struggling to keep up with demand.
3. Engage Retailers Proactively
Retailers want to avoid empty shelves as much as you do. Offer them a solution to fill the gaps—and be ready to negotiate for better placement and expanded shelf space.
4. Turn Short-Term Wins Into Long-Term Relationships
Use competitor stockouts as a chance to demonstrate your reliability and build loyalty. Show that your supply chain is stable and that you can be counted on to deliver.
When Competitors Run Dry, You Thrive
Every time a competitor runs out of stock, that’s a chance for you to gain share. With the right data and a proactive approach, you can turn these disruptions into long-term wins for your brand.TrackStreet’s Competitive Intelligence features offer you and your brand a quick and easy way to keep track of what’s most important. Find out how we can help you with a no-strings-attached consultation call today!
