Turn Competitive Clarity Into Confident Strategy
TrackStreet Competitor Intelligence shows you exactly where competitor products appear, how widely they’re distributed, how their pricing compares to yours, and where you’re losing—or where you could gain—market presence. With clear visibility into competitor activity across retailers and marketplaces, your team can identify whitespace, strengthen distribution, and make smarter, faster strategic moves.
Competitive Pricing Insight
Compare average prices, price gaps, and distribution of price points across your products and against your competitors.
Share of Digital Shelf Tracking
Measure your visibility vs. competitors across key retailers and marketplaces.
Distribution Comparison
See which retailers and merchants carry competitor products and where you should be selling but aren’t.
Whitespace Opportunity Detection
Identify retailers selling competitor products but not yours, revealing immediate growth opportunities.
Trusted by 1,000+ of the World’s Best Brands
Your Competitive Landscape, Finally Clear
Brands are often forced to react to competitors without truly knowing how they’re positioned. You may know your own prices, distribution footprint, and product performance—but most teams have limited visibility into how competitors compare.
Competitor Intelligence changes that.
By analyzing competitor products side-by-side with yours, you get a picture of pricing, availability, distribution, market penetration, and digital shelf share. You’ll instantly see where competitors are gaining ground, where you’re missing coverage, and where new revenue opportunities exist, before they become obvious.
What you’ll see:
- Which merchants carry competitor products vs. yours
- How your average pricing compares to competitor averages
- Distribution overlap and retailer penetration differences
- Share of digital shelf across retailers and marketplaces
- Opportunities for sales expansion
Understand Competitive Pricing Pressure
Pricing decisions are only as good as the competitive context behind them. Competitor Intelligence allows you to compare your average prices directly against competitor products, revealing whether you’re priced above, below, or in line with the market.
Using weighted averages, price gap percentages, and price distribution analysis, you can evaluate competitive positioning without distortion from outliers or incomplete data.
With this intelligence, your team can:
- Measure price gaps versus competitors in dollars and percentages
- Compare pricing across authorized, unauthorized, and pending sellers
- Understand how pricing differences shift over time
- Validate pricing strategy with defensible competitive benchmarks
This insight supports smarter pricing decisions — without sacrificing margin unnecessarily.
See Where Competitors Are Distributed, And Where You Aren’t
Competitor Intelligence shows how widely competitor products are distributed compared to your own — across retailers, marketplaces, and individual merchants.
You can see where competitors have stronger coverage, where distribution overlaps, and where your products are missing entirely. By analyzing merchant counts, retailer overlap, and product penetration, teams gain a clear view of competitive reach.
This enables you to:
- Compare retail availability side-by-side
- Identify merchants prioritizing competitor assortments
- Understand channel-level strengths and weaknesses
- Support distribution strategy with concrete data
Quantify Share of Digital Shelf — Not Just Presence
Visibility matters as much as availability. TrackStreet measures share of digital shelf using listing-level facing counts, showing how often your products appear compared to competitor products across channels.
By tracking this over time and by channel, you can understand where competitors are capturing attention — and whether your visibility is improving or declining.
This analysis helps you:
- Measure relative shelf presence versus competitors
- Track changes in visibility over time
- Compare performance across marketplaces and retailers
- Support merchandising and channel strategy decisions
Whitespace Opportunities You Can Actually Prioritize
Growth opportunities often exist where competitors are already selling — but your products are not.
Competitor Intelligence identifies merchants actively selling competitor products and flags where your products are absent. These whitespace opportunities are quantified using product counts, penetration metrics, and selling duration — giving your teams a prioritized, actionable list.
This allows you to:
- Identify merchants primed for expansion
- Focus outreach on proven sellers in your category
- Quantify opportunity instead of relying on intuition
- Align sales and channel strategy around shared data
- Clear benchmarking against competitor products
- Visibility into retailer and marketplace distribution gaps
- The ability to target the right merchants first
- A roadmap for expanding distribution
- Better pricing confidence
- Visibility into competitor promotional periods and pricing cycles
- More predictable, data-backed competitive strategy
Distribution Blind Spots
It’s hard to know where competitors are selling or where you’re underrepresented.
Missed Whitespace Opportunities
Competitors appear in retailers where your products aren’t—even though demand is clear.
Unclear Competitive Pricing Positioning
Without direct pricing comparison, it’s easy to be overpriced or underpriced unknowingly.
Incomplete View of Retailer Overlap
Unknown retailer overlap makes it hard to prioritize distribution and sales outreach.
Limited Insight Into Competitor Penetration
You might not know which merchants carry most of a competitor’s catalog… or none of yours.
Slow Reaction to Competitor Movements
Price changes, assortment shifts, and listing increases go unseen until it’s too late.
Your Competitors Aren’t Standing Still. We Show You How They Move.
Value Across Every Team
Sales
Prioritize outreach using real data on merchants selling competitor products.
eCommerce
Understand competitive pressure, shelf presence, and channel dynamics.
Channel & Distribution
Understand competitive pressure, shelf presence, and channel dynamics.
Brand Protection
Gain clarity, structure, and confidence when managing unauthorized sellers.
Finance & Planning
Validate pricing strategy and monitor competitive price gaps over time.
Leadership
Understand competitive pressure, shelf presence, and channel dynamics.
“The most thorough onboarding I've ever had”
“Now that we have an automated solution monitoring our MAP pricing across all channels, we’re no longer wasting hours of everyone’s time playing whack-a-mole and chasing down violators.”
"Most retailers are more than happy to comply with MAP and appreciate you are doing something to protect your brand and their investment in it.”
“We couldn’t have tackled this problem without a partner like TrackStreet. They have the tech and they have the expertise to make a difference.”
"[Before TrackStreet,] our bricks-and-mortar retailers were telling us stories of people leaving their stores to buy a product someplace else because they could get it cheaper.”
“Gaining back all of this time is really helping our sales team be more productive.”
“TrackStreet’s platform automated much of our policy enforcement from sending emails to violators to automatically adding the worst offenders to a ‘Do Not Sell list’, which was a real game changer for us.”
“Our products find their way into many online sales channels. It just wasn’t feasible to keep up with monitoring all of those channels manually.”
“As we learn the tricks of the trade and continue to focus on improving policy enforcement, we know we’ll get even better results with TrackStreet.”
"Partners comply with MAP because we enforce consequences. And our brick-and-mortar partners appreciate our efforts because it allows them to remain competitive."
“Since all of this started our Brick & Mortar sales have increased by over 60%.”
"Our online prices have adjusted remarkably so they are now equal to the prices found in stores, while ensuring our Authorized Online Vendor Partners capture a worthwhile margin in the online marketplace."
"We succeed not by claiming victory, but by continuing to adapt and endure. We appreciate that TrackStreet has continued to adapt and evolve with us.”
"There's a great selection of widgets available in the custom dashboard builder. The options to organize the grid by choosing the width of each component, and to drag-and-drop the sequencing of each widget, are very user friendly. If the executive team wants a quick overview of progress, they can just scroll through our custom dashboards and get a good sense of things with the option to dig deeper, as needed."
"The [TrackStreet] technology is giving us true control over our pricing.”
"Keep [your thorough onboarding] up because it truly shows the success you want your customers to have."
“We couldn’t have tackled this problem without a partner like TrackStreet. They have the technology, and they have the expertise to make a difference."
“TrackStreet took what used to be at least 15 hours of work per week of ineffective and inefficient manual effort, and reduced it to one hour a week."
“TrackStreet has helped us free up our team to focus on more growth-oriented tasks than fighting MAP violations."
“It's a very cool tool. You definitely have made massive improvements the last couple of years.”
“We use TrackStreet as a sales tool — to tell buyers we are doing something different by making an investment in this software”
“We made significant progress quickly with the SKUs we were monitoring in TrackStreet, but we also discovered violations in channels we didn’t even know to look for those SKUs.”
“We’re hearing far fewer of those anecdotes from our resale partners about being undersold or losing business to MAP violators."
"[TrackStreet is] giving us an opportunity to go after new partnerships and business opportunities in new markets. I’d call that a surprise bonus of the app.”
“TrackStreet automatically monitors everywhere our brands appear online—and reports that data to us. we’re learning that many of our products are being sold in more markets than we realized."
“TrackStreet has helped us significantly increase our pricing consistency and protect our retail partners’ interests."
"Working with Trackstreet vs. Pricespider is like streaming music after you were using an eight track tape player."
“One of the first things we realized after implementation was that we hadn’t fully grasped the size or scope of the violation problem.”
"I immediately saw there was a massive set of data we were missing. We were missing the majority of the market."
“When companies tell me that they’re struggling with enforcing MAP, I tell them what we learned. You can’t do it by yourself, and you need experts on your side, like TrackStreet.”
"I would have to say this was probably the most thorough onboarding I've ever had in my 20-plus years of working with vendors."
"You’ve all managed to maintain that start-up/small company feel while scaling up, and it’s truly commendable.”
"This [software] has resulted in stronger margins, more interest from new potential customers, and SKU expansions across both of our Brick & Mortar and Online Channels.”"
"TrackStreet equips us with rapid, effective enforcement tools while reducing scaling challenges and friction in our brand protection.”
"The average discount on our products on Amazon was 47% off [MSRP]. With the help of TrackStreet, we had reduced the average Amazon discount to 15% off."
“In the vastness of the Internet, TrackStreet has been a critical component of our program’s success."
"The next step in our evolution is reseller mitigation. While there are other platforms out there, we’ve chosen to stay with TrackStreet—a system we know and trust."
“When meeting with a potential customer, it’s one of the first things we bring up. We mention that we have MAP policies and we use TrackStreet to enforce it."
"We walk them through how TrackStreet’s system works and find that by the time we’re done telling the story, there is a much better comfort level. This adds to our legitimacy and helps set us apart from the competition.”
“[Before TrackStreet], I’d estimate that every sales rep was spending as much as 10% of their time dealing with MAP pricing issues."
“It's great both for our own bottom line in the short term, but also for the long-term health of our relationships with retailers, because they can see we’re doing even more now to protect their bottom line.”
“We have total visibility of who is selling which product, where, and at what price. And if someone violates our policies, we get a link with proof in the form of a screenshot.”
Explore More Ways TrackStreet Empowers Your Brand
Discover how our platform delivers clarity, control, and growth across every part of your business.
Gain the Clarity to Make Smarter Channel Decisions
Get accurate and actionable visibility into where and how your products are sold. Track trends, pricing, and partner activity to drive confident, data-backed decisions.
Protect Your Brand and Strengthen Every Channel
Automate MAP monitoring and enforcement to maintain pricing integrity, eliminate unauthorized sellers, and protect your brand’s reputation.
Let Our Experts Extend Your Team
From strategy to execution, our team provides the hands-on support and expertise you need to scale faster and stay ahead of market challenges.
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