Modern Enforcement for Authorized Reseller Programs
TrackStreet Authorized Reseller Enforcement gives brands the clarity and control needed to manage who is allowed to sell their products online. Detect unauthorized sellers, validate seller identity, trigger structured communication, and escalate repeat offenders — creating a clean, trustworthy reseller ecosystem.
Unauthorized Seller Detection Across Marketplaces & Retailers
Uncover sellers listing your products without approval — no matter where they appear online.
AI-Linked Seller Identity Resolution
Match seller accounts across names, emails, merchant IDs, domains, and more — revealing hidden relationships and repeat offenders.
Flexible Enforcement & Escalation
Enforce your authorized reseller rules with customizable workflows, automated or manual notices, and clear escalation paths for repeat unauthorized activity.
Evidence-Backed Communication
Send clear, fact-based notices with seller identity details, product listings, URLs, timestamps, and supporting proof.
Trusted by 1,000+ of the World’s Best Brands
Your Authorized Seller Network Visible, Manageable, Enforceable
Most brands invest heavily in building authorized reseller programs — but enforcing them online is difficult. Unauthorized sellers appear unexpectedly. Accounts rotate. Storefront names change. The same entity resurfaces under multiple identities. Without clarity, enforcement becomes reactive, inconsistent, and time-consuming.
TrackStreet Authorized Reseller Enforcement solves this.
Our enforcement engine continuously monitors where your products appear, identifies sellers operating outside your authorized network, and links seller identities across accounts. Violations are placed into structured enforcement sequences, supported by verified evidence and full seller context — so every action is informed, consistent, and defensible.
This is authorized reseller enforcement designed for the realities of modern eCommerce.
You will receive visibility into:
- Which sellers are unauthorized across channels
- Where unauthorized sellers are listing your products
- Linked seller entities operating under multiple storefronts
- Which sellers are actively escalating through enforcement
- Complete seller history, notices, and outcomes
- Trends in unauthorized activity over time
- Which cases require immediate action vs. monitoring
Seller Identity Intelligence That Reveals Who’s Really Behind Every Listing
Authorized reseller enforcement depends on knowing who you’re dealing with.
TrackStreet’s Seller Identity Resolution links seller accounts across marketplaces and channels using proprietary data and AI-driven matching. This allows brands to enforce policies at the entity level, not just the storefront level.
What this enables:
- Accurate enforcement across duplicate or rotating accounts
- Confident escalation for repeat offenders
- Fewer false positives and wasted effort
- Better conversations with sellers backed by proof
- A clear understanding of reseller behavior over time
Seller identity turns enforcement from guesswork into strategy.
Communication That Sets Expectations, and Drives Compliance
Clear communication is critical when enforcing authorized reseller rules. TrackStreet supports both automated and on-demand messaging to fit your enforcement approach.
Automated Enforcement Notices: Send structured notices automatically based on your workflows and escalation rules.
On-Demand Seller Communication: Send personalized, evidence-backed messages when discretion or investigation is required.
Both options support:
- Custom templates
- Seller and listing-level tokens
- Subject and content editing
- CC and BCC options
- Preview-before-send
- Full communication history
This ensures sellers understand why they’re being contacted — and what happens next.
Enforcement That Aligns With Your Reseller Program
TrackStreet Authorized Reseller Enforcement is built on the same flexible enforcement framework used across the platform:
- Workflows: Define what qualifies as unauthorized activity and how it should be handled.
- Sequences: Guide sellers through structured enforcement stages, from initial notice to escalation.
- Levels: Apply clear consequences tied to repeat or persistent unauthorized behavior.
Together, these components ensure enforcement reflects your reseller strategy — not a rigid template.
- Clean, controlled channels with fewer unauthorized sellers
- A complete, accurate view of every seller in your ecosystem
- The ability to immediately identify who is authorized vs unauthorized vs pending
- Clear enforcement paths that stop unauthorized sellers from resurfacing
- Automated documentation and historical logs for every seller interaction
- Faster partner support backed by hard data
- A cleaner, more predictable sales channel
- Shared clarity across Sales, Channel, Brand Protection, Legal, and Operations
Lack of consistent, effective policy enforcement
Enforcement loses authority and compliance breaks down, allowing unauthorized sellers to exploit gaps and continue violating.
Unauthorized sellers eroding your channel strategy
They undercut partners, create buy-box chaos, and disrupt carefully managed distribution.
No visibility into who sellers really are
The same seller may appear under multiple storefronts — making enforcement nearly impossible.
Inconsistent partner experience and brand misrepresentation
Unauthorized sellers ignore your standards, warranties, and customer expectations.
Constant channel conflict for Sales, Channel, Legal, and Brand Protection
Teams spend hours aligning on who is allowed to sell — without shared data to resolve it.
Lack of escalation structure for unauthorized activity
Without consequences, unauthorized sellers continue listing again and again.
Manual monitoring that doesn’t scale
Teams can’t keep up with marketplace changes, new listings, and identity-hopping sellers.
Unauthorized Sellers Cost You Revenue and Trust. We Stop Them & Restore It.
Value Across Every Team
Brand Protection
Gain clarity, structure, and confidence when managing unauthorized sellers.
eCommerce
Reduce unauthorized noise and stabilize the online ecosystem.
Sales
Support reseller conversations with verified seller intelligence.
Channel & Distribution
Protect authorized partners and maintain channel integrity.
Legal
Access organized, evidence-backed records when escalation is required.
Leadership
Gain visibility into reseller health and enforcement effectiveness.
“The most thorough onboarding I've ever had”
“Our products find their way into many online sales channels. It just wasn’t feasible to keep up with monitoring all of those channels manually.”
“TrackStreet has helped us significantly increase our pricing consistency and protect our retail partners’ interests."
"[Before TrackStreet,] our bricks-and-mortar retailers were telling us stories of people leaving their stores to buy a product someplace else because they could get it cheaper.”
“One of the first things we realized after implementation was that we hadn’t fully grasped the size or scope of the violation problem.”
“Since all of this started our Brick & Mortar sales have increased by over 60%.”
"There's a great selection of widgets available in the custom dashboard builder. The options to organize the grid by choosing the width of each component, and to drag-and-drop the sequencing of each widget, are very user friendly. If the executive team wants a quick overview of progress, they can just scroll through our custom dashboards and get a good sense of things with the option to dig deeper, as needed."
"Keep [your thorough onboarding] up because it truly shows the success you want your customers to have."
“We couldn’t have tackled this problem without a partner like TrackStreet. They have the tech and they have the expertise to make a difference.”
“We’re hearing far fewer of those anecdotes from our resale partners about being undersold or losing business to MAP violators."
"Working with Trackstreet vs. Pricespider is like streaming music after you were using an eight track tape player."
"We succeed not by claiming victory, but by continuing to adapt and endure. We appreciate that TrackStreet has continued to adapt and evolve with us.”
“[Before TrackStreet], I’d estimate that every sales rep was spending as much as 10% of their time dealing with MAP pricing issues."
"Our online prices have adjusted remarkably so they are now equal to the prices found in stores, while ensuring our Authorized Online Vendor Partners capture a worthwhile margin in the online marketplace."
"We walk them through how TrackStreet’s system works and find that by the time we’re done telling the story, there is a much better comfort level. This adds to our legitimacy and helps set us apart from the competition.”
“Now that we have an automated solution monitoring our MAP pricing across all channels, we’re no longer wasting hours of everyone’s time playing whack-a-mole and chasing down violators.”
“We couldn’t have tackled this problem without a partner like TrackStreet. They have the technology, and they have the expertise to make a difference."
“TrackStreet’s platform automated much of our policy enforcement from sending emails to violators to automatically adding the worst offenders to a ‘Do Not Sell list’, which was a real game changer for us.”
"[TrackStreet is] giving us an opportunity to go after new partnerships and business opportunities in new markets. I’d call that a surprise bonus of the app.”
"This [software] has resulted in stronger margins, more interest from new potential customers, and SKU expansions across both of our Brick & Mortar and Online Channels.”"
“TrackStreet automatically monitors everywhere our brands appear online—and reports that data to us. we’re learning that many of our products are being sold in more markets than we realized."
“In the vastness of the Internet, TrackStreet has been a critical component of our program’s success."
“TrackStreet took what used to be at least 15 hours of work per week of ineffective and inefficient manual effort, and reduced it to one hour a week."
“As we learn the tricks of the trade and continue to focus on improving policy enforcement, we know we’ll get even better results with TrackStreet.”
"TrackStreet equips us with rapid, effective enforcement tools while reducing scaling challenges and friction in our brand protection.”
"I would have to say this was probably the most thorough onboarding I've ever had in my 20-plus years of working with vendors."
“Gaining back all of this time is really helping our sales team be more productive.”
"Partners comply with MAP because we enforce consequences. And our brick-and-mortar partners appreciate our efforts because it allows them to remain competitive."
“When meeting with a potential customer, it’s one of the first things we bring up. We mention that we have MAP policies and we use TrackStreet to enforce it."
“When companies tell me that they’re struggling with enforcing MAP, I tell them what we learned. You can’t do it by yourself, and you need experts on your side, like TrackStreet.”
"Most retailers are more than happy to comply with MAP and appreciate you are doing something to protect your brand and their investment in it.”
"You’ve all managed to maintain that start-up/small company feel while scaling up, and it’s truly commendable.”
"The [TrackStreet] technology is giving us true control over our pricing.”
"The average discount on our products on Amazon was 47% off [MSRP]. With the help of TrackStreet, we had reduced the average Amazon discount to 15% off."
“It's great both for our own bottom line in the short term, but also for the long-term health of our relationships with retailers, because they can see we’re doing even more now to protect their bottom line.”
“TrackStreet has helped us free up our team to focus on more growth-oriented tasks than fighting MAP violations."
"The next step in our evolution is reseller mitigation. While there are other platforms out there, we’ve chosen to stay with TrackStreet—a system we know and trust."
"I immediately saw there was a massive set of data we were missing. We were missing the majority of the market."
“It's a very cool tool. You definitely have made massive improvements the last couple of years.”
“We use TrackStreet as a sales tool — to tell buyers we are doing something different by making an investment in this software”
“We have total visibility of who is selling which product, where, and at what price. And if someone violates our policies, we get a link with proof in the form of a screenshot.”
“We made significant progress quickly with the SKUs we were monitoring in TrackStreet, but we also discovered violations in channels we didn’t even know to look for those SKUs.”
Explore More Ways TrackStreet Empowers Your Brand
Discover how our platform delivers clarity, control, and growth across every part of your business.
Gain the Clarity to Make Smarter Channel Decisions
Get accurate and actionable visibility into where and how your products are sold. Track trends, pricing, and partner activity to drive confident, data-backed decisions.
Protect Your Brand and Strengthen Every Channel
Automate MAP monitoring and enforcement to maintain pricing integrity, eliminate unauthorized sellers, and protect your brand’s reputation.
Let Our Experts Extend Your Team
From strategy to execution, our team provides the hands-on support and expertise you need to scale faster and stay ahead of market challenges.
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