Learn about pricing erosion, its root causes, and effective strategies for prevention.
About the author
Andrea Hurtado
Marketing Leader
How to Stop Unauthorized Sellers on Amazon
In the dynamic landscape of online marketplaces, challenges to maintaining equitable competition and brand integrity are ever-present. Unauthorized selling on platforms such as Amazon has emerged as a significant concern, rewarding unscrupulous diverters and resellers...
What is a MAP Policy and Why It’s Important for Brands (+ FAQs)
Introduction In the world of retail, stores that get the highest sales with the highest profit margins are the ones regarded as successful. To reach that achievement, an organization’s sales and marketing department must employ a variety of strategies to attract as...
MAP Pricing vs MSRP: What’s The Difference
What’s more important to develop for our products - MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? Let's find out. UNILATERAL MINIMUM ADVERTISED PRICE (“UMAP”) MANUFACTURER’S...
Recently Published by Andrea Hurtado
Pricing Erosion: Definition, Causes, and How to Avoid It
Learn about pricing erosion, its root causes, and effective strategies for prevention.
How to Stop Unauthorized Sellers on Amazon
In the dynamic landscape of online marketplaces,...
What is a MAP Policy and Why It’s Important for Brands (+ FAQs)
Introduction In the world of retail, stores that...
MAP Pricing vs MSRP: What’s The Difference
What’s more important to develop for our products...
A Few Harsh Realities for Brands Selling through Online Resale Channels
No brand protection strategy can keep your brand...
Amazon Brand Registry 2.0: Benefits and Requirements
What’s New About Amazon Brand Registry 2.0 Let’s...
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