About the author

Andrea Hurtado

Marketing Leader

A Few Harsh Realities for Brands Selling through Online Resale Channels

No brand protection strategy can keep your brand 100% safe at all times—especially if you sell through online resale channels. Here are a few harsh realities to keep in mind that can help your team stay vigilant against the many ongoing threats to your brand....

Amazon Brand Registry 2.0: Benefits and Requirements

What’s New About Amazon Brand Registry 2.0 Let’s first review the added benefits of the updated version – Amazon Brand Registry 2.0, and then we’ll discuss the one new requirement to joining the program that wasn’t a part of “Amazon Brand Registry 1.0”. 3 New Benefits...

MSRP Pricing: What You Need to Know

What is MSRP Pricing? A manufacturer’s suggested retail price (MSRP) represents the actual price that a manufacturer recommends its retail partners sell its products. When a manufacturer establishes an MSRP for its product, the company is typically attempting to...

Demand-Based Pricing: What is it and is it a smart pricing strategy for you?

In this article, we’ll discuss demand-based pricing: what it is, how to use it, and whether it’s right for your company. What Is Demand-Based Pricing? In this post, we’ll discuss demand-based pricing: what it is, common types of demand-based pricing, and whether or...