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Andrea Hurtado

Marketing Team

MAP Pricing vs MSRP: What’s The Difference

What’s more important to develop for our products - MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? Let's find out. UNILATERAL MINIMUM ADVERTISED PRICE (“UMAP”) MANUFACTURER’S...

Amazon Brand Registry 2.0: Benefits and Requirements

Amazon Brand Registry 2.0: Benefits and Requirements

What’s New About Amazon Brand Registry 2.0 Let’s first review the added benefits of the updated version – Amazon Brand Registry 2.0, and then we’ll discuss the one new requirement to joining the program that wasn’t a part of “Amazon Brand Registry 1.0”. 3 New Benefits...

MSRP Pricing: What You Need to Know

MSRP Pricing: What You Need to Know

What is MSRP Pricing? A manufacturer’s suggested retail price (MSRP) represents the actual price that a manufacturer recommends its retail partners sell its products. When a manufacturer establishes an MSRP for its product, the company is typically attempting to...

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Andrea Hurtado

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