This post will walk you through dynamic pricing: what it is, how brands and retailers can benefit from it, and one potential risk this pricing strategy could create for your brand.
The open, highly competitive nature of the Amazon marketplace creates many risks for brands. In this post, we’ll discuss some of the biggest threats to your brand on Amazon, and what you can do about them.
Here’s one of the less-discussed risks that brands face when their resellers list their products on Amazon—and how you can protect your brand.
Amazon is so vast that sellers find it both easy and lucrative to list products at prices that violate the brands’ Minimum Advertised Price (MAP) policies.Worse, Amazon itself often makes the situation worse for brands. Here are a few ways Amazon lets brands down on MAP pricing, and what you can do about it.
If you’re not sure how to earn the executive approval you need for brand protection tools and tech, this post will give you a few tips to help you make the case that implementing an intelligent brand protection strategy can save (and even make) your company far more money than it costs.
When we speak about brand protection at TrackStreet, we’re usually talking about enforcing your Minimum Advertised Price (MAP) policy. But you need additional tools as well. In this post, we’ll discuss a few of the brand protection technologies we believe are the most important to have in your brand’s arsenal.
If retailers are selling your products online, the Fulfillment by Amazon service can improve your brand’s reputation. But there’s a darker side to FBA that could actually be hurting your brand. Here’s what to watch out for, and how to deal with it.
In early March, Amazon suddenly and without explanation cancelled orders it had placed to buy products from thousands of wholesalers across a wide range of product categories. Even more troubling for these sellers, Amazon’s order-cancellation emails informed them that...
For brands that struggle with crooks selling counterfeits of their products online, Amazon has just unveiled a new program to help. It’s called Project Zero (named to reflect Amazon’s goal of driving counterfeits down to zero), and it represents the company’s biggest...
In case you haven’t heard, Amazon recently began testing a new type of mobile popup ad, one that should concern any brand or retailer selling at its marketplace. The ads work like this: When a shopper visits a brand’s sales listing or sponsored page on the Amazon...
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