If your company manufactures shoes or apparel, you already know about the growing problems of counterfeiters and gray-market sellers. But you also need to monitor your official resale channel to make sure they’re not advertising your products below your MAP policy. In this post, we’ll offer a few tips.
If you want to increase both customer reach and revenue for your products, you really need to be selling on Amazon. This post walks you through the steps you’ll need to get started as an Amazon seller.
Allowing Amazon Retail to sell your brand’s products has several advantages. But making Amazon a reseller for your brand also carries risk, which we’ll discuss here.
Many brands assume the most important metric in their sales channel strategy is the number of retailers selling their products. But today there are dangers in simply building out a resale network as aggressively as possible. Let’s discuss those risks, and how to create a smart channel strategy.
Understanding how antitrust law plays into your MAP policy is so important that we thought it would be worth revisiting here. Take our short quiz.
With the right tools and technologies, retailers can expand their online channels easily, cost-effectively, and without adding to their management and administrative obligations. In this post, we’ll discuss a few tips for using the right technologies to develop a successful online sales strategy.